What is the Million Meal Campaign/Pizza With a Purpose?

  •  For every meal purchased, one meal is donated to a child in the southeastern African nation of Malawi, one of the poorest, least developed and hunger-stricken countries in the world. We are close to hitting the 1 million meal mark.
  • (post 1 MM) We recently hit the 1 million mark and are now on our journey to deliver millions more as we embark on extensive growth of our proven purposeful franchise business model.
  • We offer consumers an easy way to make a difference every time they go out to eat.

How long did it take to reach 1 Million Meals and with how many restaurants?

  • We accomplished this significant milestone in seven years, starting with the opening of our flagship restaurant in Riverwoods in Provo in 2010.
  • We anticipate that pace will pick up significantly as we grow. We currently have developers in Houston, Texas and Northern Virginia with two stores open, one under construction and over 20 in the development pipeline

How exactly does the meal exchange work? Do you send pizza to Africa?

  • Malawi’s isn’t delivering pizzas, but rather food more indigenous to the area.
    Each month the number of meals sold across our restaurant is tallied and
  • The Meal-for-Meal Exchange Program provides funds to purchase grain raised by local farmers — predominantly maize, soybean and millet – to produce that same number (or more) meals to children and their families. The grain is transported to a mill where it is blended with a nutritive supplement specifically designed to support the development of growing children.

How are the meals delivered?

  • When possible, the meals are delivered to children at school. That helps with nutrition and education because as we all know it’s much easier for children to focus on their studies when their bellies are full.

Why Malawi?

  • Utah businessman Blake Roney was on a humanitarian trip to Malawi, where poverty and hunger have been at critical levels for decades, when he realized the people in the country needed more than occasional outside help. They needed food, and on a regular and sustained basis.
  • Whether or not the people of Malawi have food depends largely on the climate. When the country has a good growing season, people eat; if the rains don’t come or the environmental conditions are harsh, they go hungry.
  • He partnered with Chef Kent Anderson to design the unique concept that offers consumers an easy way to make a difference every time they go out to eat.

Where in Africa is Malawi?

  • It’s in southeastern Africa, bordered by Zambia, Tanzania and Mozambique.
  • It’s the smallest country in Africa, perhaps best known as the country from which popstar Madonna adopted her children and recently opened a children’s hospital.

Why Africa? Aren't there enough hungry people here at home?

  • Each of our restaurants also partner with local hunger-fighting charities. So when you eat here you are helping to feed children at home as well as in Malawi.
  • In Houston, for example, our franchisees have been busy with Hurricane Harvey recovery efforts, donating money, meals, supplies and their time through community groups and the charity Hope Advocates.
  •  In Virginia, Malawi’s partners with the Fredericksburg Regional Food Bank, which last year helped provide meals to more than 3 million in need.
  •  In Utah, Malawi’s supports the Food & Care Coalition, the Utah County Food Bank, Habitat for Humanity, and the United Way.

How is this different from the many corporate social responsibility programs that we see across the retail and hospitality sectors?

  • Malawi’s is a new model for corporate social responsibility. The business was created with the core philosophy of giving back.
  • A study by public relations and marketing firm, Cone Communications and Echo Research shows corporate social responsibility is now a reputational imperative, with more than 90 percent of shoppers worldwide likely to switch to brands that support a good cause, given similar price and quality.

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